Brand Planning | Creative Strategy | Research

About

 
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Bookclub for one:
How Not to Plan by Les Binet & Sarah Carter
Go Ahead in the Rain by Hanif Abdurraqib

Hi.

I’m a New York-based brand strategist currently pursuing my master’s degree in Branding and Integrated Communications. My current obsessions are tracking down vintage cameras on eBay, homemade pasta sauce, and finding the perfect 90s R&B mixtape.

You might find me telling jokes around the city, if you’re willing to pay the two-drink minimum.

Connect with me on social or email me at raymondsein@gmail.com.

You can find my CV here.


Professional Experience:

TBWA\Chiat\Day
Code and Theory
Y&R

Category Experience:

Health + wellness
Protein World, Centrum
Fashion + lifestyle
adidas Originals, adidas Performance, Maybelline, essie
Consumer packaged goods
Pepperidge Farm, SC Johnson
Automotive
Jiffy Lube, Nissan
Finance
NY Life, Goldman Sachs, TIAA, TD Bank
Healthcare
Johnson & Johnson
B2B
Accenture

 

Awards & Recognition:

The Webby Awards
2019 People’s Voice Winner
My team was awarded for the site redesign of MIT Sloan School of Management.

The One Club
2019 Young One’s Finalist
Brooks running - Experiential

The LAGRANT Foundation
2019 LAGRANT Foundation Scholar
One of 20 graduate students nationwide awarded for their commitment to increasing diversity in the advertising and marketing industry.

VMLY&R x The Ad Council Hackathon
2018 2nd Place submission
Promoting the #SheCanSTEM initiative to get young girls involved in science, technology, engineering, and mathematics.